Are you an Etsy seller looking to get your products in front of more potential customers? If so, then you need to make sure your Etsy shop is optimized for search engines. Etsy SEO is the process of optimizing your shop for search engines like Google, Bing, and Yahoo. Not sure where to start? Luckily, you came to the right place! Continue reading on, and your Etsy SEO woes be something of the past.
Etsy SEO basics
You’ve finally done it. You’ve set up your Etsy shop and filled it with all of your handmade goods. The only thing left to do is wait for the customers to come flooding in, right? Wrong. Just because you’ve set up shop on Etsy doesn’t mean that people will automatically find your store. You need to put in some work to make sure that your shop is visible to potential customers. One of the best ways to do this is to optimize your shop for search engines, or Etsy SEO. By using the right keywords and tags, you can make sure that your shop comes up when people are searching for items like yours. Not sure where to start? Don’t worry, we’ve got you covered. Here are some basic Etsy SEO tips to get you started.
Use Keywords
The first step to Etsy SEO is to choose the right keywords. What are people searching for when they’re looking for items like yours? Make a list of these keywords and make sure to use them throughout your shop. Your shop title and product titles are a great place to start. Use your keywords here to help potential customers find your shop. You can also use keywords in your product descriptions and tags. Be sure to use them sparingly, though. Stuffing your keywords in too many places will actually hurt your Etsy SEO.
Choose the Right Tags
Etsy allows you to add up to 13 tags to each listing. These tags are another great way to help potential customers find your products. When choosing tags, be sure to use a mix of general and specific keywords. For example, if you sell handmade jewelry, some of your tags could be “handmade,” “jewelry,” “rings,” “earrings,” etc. Don’t forget to use your keywords in your tags, too. This will help your listings show up in search results.
Take Great Photos
Your photos are one of the first things potential customers will see when they find your listing, so you want to make sure they’re great. Use bright, clear photos that show off your products in the best light possible. Etsy recommends using photos that are at least 1000px by 1000px. In addition to great photos, you should also use descriptive captions and alt text. These can help potential customers understand what your product is and why they should buy it.
Promote Your Shop
In addition to optimizing your shop for Etsy SEO, you should also promote your shop in other places. Social media is a great way to promote your Etsy shop. Share your listings on Twitter, Facebook, and Instagram to get more eyes on your products. You can also promote your shop offline by handing out business cards or flyers. You can even add a link to your Etsy shop on your email signature.
Why is Etsy SEO so important?
To sum it up, Etsy SEO is important because it helps you get found by potential customers, which can lead to more sales. By using keywords and tags, you can make sure that your shop comes up in search results. You can also promote your shop in other places, like social media, to help potential customers find your store.
Keywords and your Etsy Shop?
As an Etsy seller, it is important to help buyers find your products. By picking high quality keywords you can maximize your stores performance. But how exactly do you do keyword research?
Do you research
Before you start adding keywords to your listings, take some time to research which keywords are most relevant to your products. First, think about what potential customers might search for when they’re looking for products like yours. Make a list of these keywords and phrases, and then use a keyword research tool to see how popular they are. You’ll also want to make sure that your keywords are relevant to your products. That means using keywords that describe your products accurately, without being too general or too specific. For example, if you sell handmade wallets, using the keyword “handmade wallets” is probably too general. But using the keyword “black handmade wallet faux leather” is probably too specific. Something in the sweet spot would “black handmade wallets”. You can use a tool like Google AdWords Keyword Planner to find out which keywords are being searched for most often.
Use your keywords throughout your Etsy shop
Once you’ve identified the most relevant keywords for your products, make sure to use them throughout your listing. Include them in the title, description, and tags.
Don’t stuff your keywords.
It’s important to use keywords throughout your listing, but you don’t want to go overboard. If you stuff your keywords, it will be difficult for potential customers to read your listing, and it may even get flagged by Etsy.
Use long-tail keywords.
In addition to using general keywords, you can also use long-tail keywords, which are phrases that are more specific. For example, if you’re selling handmade jewelry, a long-tail keyword could be “handmade sterling ring.”
Monitor your results.
Once you’ve started using keywords in your listings, take some time to monitor your results. See if you’re getting more views and traffic to your shop. If you’re not seeing the results you want, you may need to adjust your keywords.
Optimize your Etsy listings for SEO
If you want your Etsy shop to be successful, you need to make sure your listings are optimized for SEO. Here are some tips on how to do just that:
- Use keyword-rich titles. Your titles should include the main keywords for your product. This will help potential customers find your listing when they search for those keywords on Etsy.
- Use keyword-rich tags. Just like your titles, your tags should also include relevant keywords. This will help Etsy’s search algorithm match your listing with relevant searches.
- Use descriptive language in your listing. Make sure to describe your product in detail, using as many relevant keywords as possible. The more information you provide, the better chance you have of showing up in search results.
- Use high-quality images. Make sure your product photos are clear and professional-looking. This will help create a good first impression and encourage potential customers to click on your listing.
- Use Etsy’s promoted listings feature. Etsy’s promoted listings feature allows you to pay to have your listing appear at the top of search results. This is a great way to get more exposure for your listing and increase your chances of making a sale.
Once you have put into action the core Etsy listing SEO tips above, you can look into alternative methods to further drive your search engine presence. Some these can include:
- Use Etsy’s automatic translation feature. If you want to reach a global audience, Etsy’s automatic translation feature can be a great help. This feature will translate your listing into different languages, making it more likely to show up in international search results.
- Use Etsy’s marketing tools. Etsy offers a number of marketing tools that can help you promote your listings and reach a wider audience. These tools include Etsy ads, social media integration, and email marketing.
- Use third-party tools. There are a number of third-party tools that can help you optimize your Etsy listings. These tools can help you with things like keyword research, image optimization, and listing management.
So to wrap up, the best way to optimize your Etsy listings for SEO is to use keyword-rich titles, tags, and descriptions. You should also use high-quality images and take advantage of Etsy’s promoted listings feature. You can also use Etsy’s automatic translation feature and marketing tools to reach a wider audience. Finally, you can use third-party tools to help with things like keyword research and image optimization.
Increase your Etsy shops backlinks
Backlinks are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also sometimes called inbound links, incoming links, inlinks, and inward links. The number of backlinks is an indication of the popularity or importance of that website or page (link popularity/importance).
Why are backlinks important for Etsy SEO?
Backlinks are important for Etsy SEO because they help Etsy shops to rank higher in search engine results pages (SERPs). Backlinks are a signal to search engines that your Etsy shop is popular and relevant, which can lead to higher search engine rankings. In addition, backlinks can also bring new visitors to your Etsy shop.
There are a few ways to get high-quality backlinks for your Etsy shop:
- Reach out to other Etsy shops and ask for a link exchange.
- Write guest blog posts on relevant blogs and include a link back to your Etsy shop in your author bio.
- Submit your Etsy shop to online directories and include a link back to your shop.
- Participate in online forums and include a link to your Etsy shop in your signature.
- Collaborate with other Etsy shops and create joint ventures or cross-promotions.
By following these tips, you can start to build up high-quality backlinks that will help improve your Etsy SEO.
Track your Etsy shops SEO performance.
Tracking your Etsy SEO progress is important because it allows you to see how your efforts are paying off. It can also help you to identify areas that need improvement. Additionally, tracking your progress can help you to adjust your Etsy SEO strategy over time to ensure that you are getting the most out of your efforts.
How to track your Etsy Shops SEO?
There are a number of ways to track your Etsy SEO progress. One way is to use Google Analytics. Google Analytics is a free tool that allows you to track your website traffic. Another way to track your progress is to use an Etsy SEO tool such as EtsyRank. EtsyRank is a paid tool that allows you to track your Etsy SEO progress and compare your Etsy shop to other shops.
What if your SEO progress slows down?
If your Etsy SEO progress stalls, it is important to identify the reason why. Once you have identified the reason, you can take steps to correct the problem. For example, if you are not getting enough backlinks, you may need to focus on link building. If you are not getting enough traffic, you may need to focus on promoting your Etsy shop.
Conclusion
Etsy SEO is important because it helps you get found by potential customers, which can lead to more sales. By using keywords and tags, you can make sure that your shop comes up in search results. You can also promote your shop in other places, like social media, to help potential customers find your store. To optimize your Etsy listings for SEO, use keyword-rich titles, tags, and descriptions. You should also use high-quality images and take advantage of Etsy’s promoted listings feature. You can also use Etsy’s automatic translation feature and marketing tools to reach a wider audience. Finally, you can use third-party tools to help with things like keyword research and image optimization.
